Data protection declaration

Unless stated otherwise below, the provision of your personal data is neither legally nor contractually obligatory, nor required for conclusion
of a contract. You are not obliged to provide your data. Not providing it will have no consequences. This only applies as long as the
processing procedures below do not state otherwise.
“Personal data” is any information relating to an identified or identifiable natural person.

Server log files
You can use our websites without submitting personal data.
Every time our website is accessed, user data is transferred to us or our web hosts/IT service providers by your internet browser and stored
in server log files. This stored data includes for example the name of the site called up, date and time of the request, the IP address,
amount of data transferred and the provider making the request. The processing is carried out on the basis of Article 6(1) f) GDPR due to
our legitimate interests in ensuring the smooth operation of our website as well as improving our services.

Contact

Responsible person
Contact us at any time. The contact details of the person responsible for data processing can be found in our legal notice.

Proactive contact of the customer by e-mail
If you make contact with us proactively via email, we shall collect your personal data (name, email address, message text) only to the extent
provided by you. The purpose of the data processing is to handle and respond to your contact request.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Your data will subsequently be deleted in compliance with statutory retention
periods, unless you have agreed to further processing and use.

Collection and processing when using the contact form
When you use the contact form we will only collect your personal data (name, email address, message text) in the scope provided by you.
The data processing is for the purpose of making contact.
If the initial contact serves to implement pre-contractual measures (e.g. consultation in the case of purchase interest, order creation) or
concerns an agreement already concluded between you and us, this data processing takes place on the basis of Article 6(1)(b) GDPR.
If the initial contact occurs for other reasons, this data processing takes place on the basis of Article 6(1)(f) GDPR for the purposes of our
overriding, legitimate interest in handling and responding to your request. In this case, on grounds relating to your particular situation,
you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article
6(1)(f) GDPR.
We will only use your email address to process your request. Finally your data will be deleted, unless you have agreed to further processing
and use.

Customer account Orders

Customer account
When you open a customer account, we will collect your personal data in the scope given there. The data processing is for the purpose of
improving your shopping experience and simplifying order processing. The processing will be carried out on the basis of art. 6 (1) lit. a
GDPR with your consent. You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried
out with your consent up to the withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data in orders
When you submit an order we only collect and use your personal data insofar as this is necessary for the fulfilment and handling of your
order as well as processing of your queries. The provision of data is necessary for conclusion of a contract. Failure to provide it will prevent
the conclusion of any contract. The processing will occur on the basis of Article 6(1) b) GDPR and is required for the fulfilment of a contract
with you.
Your data is transferred here for example to the shipping companies and dropshipping providers, payment service providers, service
providers for handling the order and IT service providers that you have selected. We will comply strictly with legal requirements in every
case. The scope of data transmission is restricted to a minimum.
Contact Evaluations
Data collection when you post a comment
When you comment on an article or a contribution, we collect your personal data (name, email address, comment text) only in the scope
provided by you. The processing serves to allow you to comment and to display comments. By submitting the comment you agree to the
processing of the transmitted data. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can
withdraw your consent at any time by contacting us without affecting the legality of the processing carried out with your consent up to the
withdrawal. You personal data will then be deleted.

On publication of your comment the name and email address you have enteredwill be published.

Use of your personal data for the sending of postal advertising
We will use your personal data (name, address) that we have received in the process of the sale of goods or services to send you postal
advertising, unless you have objected to this use. The provision of these data is necessary for conclusion of an agreement. Failure to
provide it will prevent the conclusion of any agreement.
The processing will be carried out on the basis of Article 6(1)(f) GDPR for the purposes of our legitimate interest in direct advertising. You
can object to this use of your address information at any time by contacting us. You will find the contact details for exercising your
right to object in our imprint.

Use of your email address for mailing of direct marketing
We use your email address, which we obtained in the course of selling a good or service, for the electronic transmission of marketing for our
own goods or services which are similar to those you have already purchased from us, unless you have objected to this use. You must
provide your email address in order to conclude a contract. Failure to provide it will prevent the conclusion of any contract. The processing
will be carried out on the basis of art. 6 (1) lit. f GDPR due to our justified interest in direct marketing. You can object to this use of your
email address at any time by contacting us. You will find the contact details for exercising your right to object in our imprint. You
can also use the link provided in the marketing email. This will not involve any costs other than transmission costs at basic tariffs.

Shipping companies Merchandise management

Forwarding of your email address to shipping companies for information on shipping status
We forward your email address to the shipping company in the course of contractual processing, if you have explicitly agreed to this in the
order process. The forwarding is for the purpose of informing you by email on the shipping status of your order. The processing will be
carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time by contacting us or the
transport company without affecting the legality of the processing carried out with your consent up to the withdrawal.

Use of an external merchandise management system
We use a merchandise management system in the course of order processing for the purposes of contractual processing. For this purpose
your personal data as collected in the course of the order will be sent to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold, Germany

Payment service providers Credit check

Use of PayPal
All PayPal transaction are covered by the PayPal Data Privacy Statement. You can found this
at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=en

Use of PayPal Express
Our website uses the payment service PayPal Express from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal, L-2449
Luxembourg; “PayPal”).
The processing of data enables us to offer you the option of paying via the PayPal Express payment service.
To integrate this payment service it is essential that PayPal collects, stores, and analyses data when you access the website (e.g. IP
address, device type, operating system, browser type, device location). Cookies may be used for this purpose. Cookies allow your internet
browser to be recognised.
The use of cookies or comparable technologies is based on § 15 para. 3 p. 1 TMG. The processing of your personal data is based on Art. 6
para. 1 lit. f GDPR out of our overriding legitimate interest in a customer-oriented offer of different payment methods. On grounds relating
to your particular situation, you have the right to object at any time to this processing of personal data concerning you.
By selecting and using “PayPal Express”, the data required for payment processing will be submitted to PayPal to execute the agreement
with you using the selected payment method. The data is processed on the basis of Article 6(1)(b) GDPR.
Further information on data processing when using the Paypal Express payment service can be found here in the associated data privacy
policy.

Payment options from Klarna
In order to provide you with Klarna’s payment options, we will provide Klarna with personal data, such as contact details and order
information. This will enable Klarna to assess whether you can make use of the payment options offered by Klarna, and to adapt the
payment options to your needs. General information about Klarna can be found here. Klarna will treat your personal data in accordance
with the applicable data protection regulations and in accordance with the information in Klarna’s Privacy Policy.

Cookies

Our website uses cookies. Cookies are small text files which are saved in a user’s internet browser or by the user’s internet browser on their
computer system. When a user calls up a website, a cookie may be saved on the user’s operating system. This cookie contains a
characteristic character string which allows the browser to be clearly identified when the website is called up again.
Cookies will be stored on your computer. You therefore have full control over the use of cookies. By choosing corresponding technical
settings in your internet browser, you can be notified before the setting of cookies and you can decide whether to accept this setting in each
individual case as well as prevent the storage of cookies and transmission of the data they contain. Cookies which have already been saved
may be deleted at any time. We would, however, like to point out that this may prevent you from making full use of all the functions of this
website.
Using the links below, you can find out how to manage cookies (or deactivate them, among other things) in major browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=en
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

technically necessary cookies
Insofar as no other information is given in the data protection declaration below we use only these technically necessary cookies cookies to
make our offering more user-friendly, effective and secure. Cookies also allow our systems to recognise your browser after a page change
and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser
to be recognised again after a page change.

Processing is carried out on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest in ensuring the optimal functionality of the
website as well as a user-friendly and effective design of our range of services.
You have the right to veto this processing of your personal data according to art. 6 (1) lit. f GDPR, for reasons relating to your
personal situation.

Use of Usercentrics
Our website uses the consent management tool Usercentrics from Usercentrics GmbH (Rosenthal 4, 80331, Munich; “Usercentrics”).
The tool enables you to grant consents to data processing via the website, in particular the placing of cookies, and to make use of your
right of revocation for consents already granted. The processing of data serves the purpose of obtaining necessary consents for data
processing and to document these, thereby complying with statutory obligations. Cookies may be deployed for this purpose. In this process
the following information, inter alia, can be collected and transmitted to Usercentrics: Date and time of the page retrieval, information on the
browser and device you are using, anonymised IP address, opt-in and opt-out data. This data will not be forwarded to other third parties.
The data processing is carried out on the basis of Article 6(1)(c) GDPR to comply with a legal obligation. The revocation instruction from a
formerly granted consent will be kept for the duration of three years. More information on data protection at Usercentrics can be found at:
https://usercentrics.com/privacy-policy/

Analysis Advertising Communication

Use of the Google Analytics
Our website uses the web analysis service Google Analytics from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043,
USA; “Google”). If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow
Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google
responsible for processing your data and for compliance with the applicable data protection legislation. The processing of data serves to
analyse this website and its visitors and for marketing and advertising purposes.
Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website
activity and to provide other services to the website operator relating to website and internet use. In this process the following information,
inter alia, can be collected: IP address, date and time of the website access, click path, information on the browser and the device you are
using, the pages visited, referrer URL (website via which you accessed our website), location data, purchasing activities. The IP address
transmitted from your browser within the scope of Google Analytics is not associated with any other data held by Google.
Google Analytics uses technology such as cookies, web storage in the browser and tracking pixels which enable an analysis of your use of
the website. The information generated by these regarding your use of this website is usually transferred to a Google server in the USA and
stored there. IP anonymisation is activated on this website. Google uses this to shorten your IP address beforehand within Member States of
the European Union or in other signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP
address be transferred to a Google server in the USA and shortened there.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. You can
find more detailed information on the terms and conditions of use and data protection at https://www.google.com/analytics/terms/de.html
and/or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de.

Use of Facebook Pixel
Our website uses the remarketing function “Custom Audiences” by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA;
“Facebook”).
This application serves to address the visitor to the website with interest-related advertising on the social network Facebook.
We have implemented Facebook’s remarketing tag on our website for this purpose. This tag sets up a direct connection to Facebook’s
servers when you visit our website. This informs the Facebook server which of our web pages you have visited. Facebook assigns this
information to your personal Facebook user account. When you visit the social network Facebook you will then be shown personalised,
interest-related Facebook ads.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Facebook’s collection and use of data and your associated rights and options for protecting your
privacy in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

Use of Google Ads conversion tracking
Our website uses the online marketing program “Google Ads”, including conversion tracking (evaluation of user actions). Google conversion
tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
If you click on adverts placed by Google, a cookie is placed on your computer for conversion tracking. These cookies have limited validity,
do not contain any personal data and thus cannot be used for personal identification. If you visit certain pages on our website and the
cookie has not yet expired, we and Google can recognise that you have clicked on the advert and were forwarded to this page. Every
Google Ads customer receives a different cookie. It is therefore not possible to track cookies relating to the websites of Ads customers.
The information collected using the conversion cookie serves the purpose of producing conversion statistics. This allows us to find out the
total number of users who have clicked on our adverts and were forwarded to a page equipped with a conversion tracking tag. However,
they do not receive any information with which could be used to personally identify users.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/privacy/

Use of Google AdSense
Our website uses the AdSense function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
The data processing serves the purpose of renting out advertising space on the website and using these to address visitors to the website
with targeted, interest-related advertising.
This function displays personalised, interest-related adverts from the Google display network to visitors to the website. Google Analytics
uses cookies, which make it possible to analyse your use of the website.
The information generated by the cookie regarding your use of this website is usually transferred to a Google server in the USA and stored
there. Google may also transmit this data to third parties if this is required by law or the third party is processing the data on behalf of
Google. On no account will Google associate your IP address with other Google data.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You will find more information as well as Google’s data privacy policy at: https://www.google.com/policies/technologies/ads/ and
https://www.google.de/policies/privacy/

Use of the remarketing or “similar target groups” function by Google Inc.
Our website uses the remarketing or “similar target groups” function by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA
94043, USA; “Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
This application serves to analyse visitor behaviour and visitor interests.
Google uses cookies to analyse website use, forming the basis for producing interest-related adverts. Cookies allow for the recording of
website visits as well as anonymised data on the use of the website. The personal data of website visitors is not saved. If you then visit
another website in the Google display network you will then be shown adverts which are more likely to take previous areas of product and
information interest into account.
Your data may be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out with your consent on the basis of Article 6(1)(a) GDPR. You can
withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal.
You can find more detailed information on Google remarketing as well as the associated data privacy policy at:
https://www.google.com/privacy/ads/

Use of the HB Contact Service Live Chat
Our website uses the “HB Contact Service” live chat system from Händlerbund Management AG (Torgauer Str. 233, 04347 Leipzig). The
system uses the service provider Giosg.com Ltd. in the context of contract processing.
The processing of data serves to facilitate direct communication between you and us in our role as provider as well as for web analysis.
This involves the collection of anonymised data to operate the live chat system. Using the data collected, user profiles can be created under
a pseudonym, which can contain cookies.
The collected data will not be used to personally identify visitors of this website without the explicit consent of the data subject.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our overriding legitimate
interest in direct customer communication. On grounds relating to your particular situation, you have the right to object at any time to
this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
You can prevent the storage of cookies by choosing corresponding technical settings in your internet browser; we would, however, like to
point out that this may prevent you from making full use of all the functions of this website.

Plug-ins and others

Use of the Google Tag Manager
Our website uses the Google Tag Manager from Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If
you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4,
Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation. This application manages JavaScript tags and
HTML tags which are used in particular to implement tracking and analysis tools. The data processing serves to facilitate the needs-based
design and optimisation of our website. The Google Tag Manager itself neither stores cookies nor processes personal data. It does,
however, enable the triggering of further tags which may collect and process personal data. You can find more detailed information on the
terms and conditions of use and data protection at https://www.google.com/intl/de/tagmanager/use-policy.html

Use of social plug-ins
Our website uses social network plug-ins. The integration of social plug-ins and the data processing associated with this serves the purpose
of optimising the advertising for our products.
The integration of social plug-ins involves a connection between your computer and the servers of the service provider of the social network
which then instructs your web browser to display the plug-in on that web page, provided you have expressly consented to this. In this
process, both your IP address as well as the information on which web pages you have visited will be transmitted to the provider’s servers.
This happens regardless of whether you are registered with or logged into the social network. The information is transferred even if users
are not registered or logged in. Should you be connected simultaneously with one or more of your social network accounts, the collected
information may also be assigned to your corresponding profiles. When using the plug-in functions (e.g. by pressing the appropriate
button), this information will also be assigned to your user account. You can therefore prevent this assignment by logging yourself out
before visiting our website and before activating the button for your social media accounts.
The processing is carried out on the basis of Article 6(1)(a) GDPR with your consent. You can withdraw your consent at any time without
affecting the legality of the processing carried out with your consent up to the withdrawal. The following social networks are integrated in our
website through social plug-ins. You can find more detailed information on the scope and purpose of collection and use of the data and
your associated rights and options for protecting your privacy in the provider’s privacy policy via the link.

– Facebook by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

– Instagram by Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388

– LinkedIn by LinkedIn Corporation (2029 Stierlin Court, Mountain View, CA 94043, USA)
https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

– Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://policy.pinterest.com/en/privacy-policy

– Twitter de Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, EE. UU.)
https://twitter.com/privacy

Use of Cloudflare
On our website, we use the Content Delivery Network, Cloudflare CDN of Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107, USA;
“Cloudflare”). This is a supraregional network of servers in different data centres with which our web server connects and via which certain
contents of our website are delivered.
The purpose of the data processing is to optimise the loading times of our website in order to make our offer more user-friendly.
This can involve the collection of, among other things, the following information: IP address, system configuration information, information
about the traffic from and to customer websites (server log files).
Your data may be transmitted to the USA.
Processing is carried out on the basis of Article 6(1)(f) GDPR for the purposes of our legitimate interest in needs-based and targeted
design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of
your personal data and carried out on the basis of Article 6(1)(f) GDPR.
For more information about privacy when using Cloudflare, please visit https://www.cloudflare.com/de-de/privacypolicy/.

Use of GoogleMaps
Our website uses the function for embedding Google Maps by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
“Google”).
If you are ordinarily resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google responsible for
processing your data and for compliance with the applicable data protection legislation.
This feature visually represents geographical information and interactive maps. Google also collects, processes, and uses data on visitors
to the website when they call up pages with embedded Google maps.
Your data may also be transmitted to the USA.
The data processing, particularly the placing of cookies, is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in
the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at
any time to this processing of personal data concerning you and carried out in accordance with Article 6(1)(f) GDPR.
Further information on the data collected and used by Google, your rights and privacy can be found in Google’s privacy policy at
https://www.google.com/privacypolicy.html. You also have the option of changing your settings in the data protection centre, allowing you to
administer and protect the data processed by Google.

Rights of persons affected and storage duration

Duration of storage
After contractual processing has been completed, the data is initially stored for the duration of the warranty period, then in accordance with
the retention periods prescribed by law, especially tax and commercial law, and then deleted after the period has elapsed, unless you have
agreed to further processing and use.

Rights of the affected person
If the legal requirements are fulfilled, you have the following rights according to art. 15 to 20 GDPR: Right to information, correction,
deletion, restriction of processing, data portability. You also have a right of objection against processing based on art. 6 (1) GDPR, and to
processing for the purposes of direct marketing, according to art. 21 (1) GDPR.
Right to complain to the regulatory authority
You have the right to complain to the regulatory authority according to art. 77 GDPR if you believe that your data is not being processed
legally.

Right to object
If the data processing outlined here is based on our legitimate interests in accordance with Article 6(1)f) GDPR, you have the right for
reasons arising from your particular situation to object at any time to the processing of your data with future effect.
If the objection is successful, we will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the
processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal
claims.

If personal data is being processed for the purposes of direct advertising, you can object to this at any time by notifying us. If the objection
is successful, we will no longer process the personal data for the purposes of direct advertising.

Last update: 27.10.2020